Jon Friedman has some thoughtful and, I think, good advice for CNN in his Media Web column over at Market Watch:
It's no secret that CNN has been panicking as rival Fox News relentlessly widened the ratings gap between itself and the former "Clinton News Network." Rather than stick to one journalistic style and let an audience gravitate to it (the secret to Fox's success), CNN changed approaches and personnel regularly and, naturally, failed to establish a clear identity with the public and the critics.
CNN shouldn't be running a news supermarket. It should stand for something -- anything. Not only would it be a better network, but the morale of its beleaguered troops would go up. Pssst -- so might those precious ratings.
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